We make useful, thoughtful apps without turning your attention, your data, or your wallet into the product.
No ads. No behavioral tracking. No subscriptions.
Not advertisers. Not engagement dashboards. Not endless growth metrics.
People.
That's who we build for.
We don’t want you spending more time in our apps. We want them to help you do something — then get out of your way.
Stop debating. Start deciding.
Spin a wheel, pick from a list, roll dice, flip a coin, or get a quick answer. Fast, private, and intentionally simple.
After release, optional premium features will be available with one lifetime purchase.
From the MYK Journal
Essay · 14 min read
Advertising can provide real value. It also asks for something in return. Our first essay examines that exchange—and why MYK chooses not to build around it.
Read the essayWhy MYK exists
A lot of modern software is designed around a different question:
“How do we keep the user here longer?”
We ask:
“How can we make this useful?”
That difference shapes everything we build.
Your attention is not ad space.
We don’t sell your attention to advertisers.
No banners. No interstitials. No sponsored interruptions. No engagement traps designed to make you stay longer than you intended.
Our apps should accomplish their purpose and let you move on with your life.
Your data is not our business model.
We collect as little information as possible. Whenever possible, your information stays on your device.
We don’t build profiles about you so somebody else can advertise to you more effectively.
If an app genuinely needs information to provide a feature, we explain what it needs and why in plain language.
No tricks.
You should understand what an app is doing.
No dark patterns. No deliberately confusing buttons. No fake urgency. No notification pressure. No features intentionally made frustrating so you’ll pay.
We would rather earn your trust than engineer your behavior.
Free means free.
A free app should not make you pay with your attention or your privacy.
When an app has premium features, you pay once and keep them. No monthly charge for a simple utility. No yearly renewal for features you’ve already bought.
Free means free. Premium means pay once.
A better measure
We measure it by whether the app was useful.
If it helped, it did its job.
The MYK promise
We will not build products whose business model depends on interrupting you.
We minimize collection instead of collecting everything and promising to protect it afterward.
We don’t design against the interests of the person using the product.
Premium features are sold through straightforward one-time purchases.
Our north star
People.
That’s who we build for.
See our appsMYK · Made for people, not engagement.